LEAK 01
Leads slip through the cracks
An inquiry comes in, nobody follows up in time, and it's gone — usually to whoever called back first.
Growth systems · 2–20 employees
Growth systems
for small business.
I help small businesses generate leads, automate the busywork, and build systems that scale — using software, AI, and automation.
Marcelo BayonFounder · builder
What I work across
Software development
Marketing & automation
Mortgage & real estate
Published author
Where growth leaks out
Most small businesses don't have a marketing problem. They have a systems problem.
Spending more on ads rarely fixes it. The revenue is already leaking out through the gaps between your tools, your follow-up, and your team's time.
LEAK 02
Your team is buried in busywork
Hours a week go to copying data between tools, sending the same emails, and updating spreadsheets by hand.
LEAK 03
Your tools don't talk to each other
The website, the inbox, the CRM, and the calendar all live in separate worlds, so nothing connects.
LEAK 04
Nothing runs without you
Because so little is automated, the business stalls the moment you step away from it.
LEAK 05
Your website looks fine but doesn't produce
It's a digital brochure. It doesn't capture, qualify, or follow up with anyone who lands on it.
The climb
Four systems, installed in the order that pays off.
Capture the leads you already have, automate the work that drains your team, see what's actually happening, then build the custom piece nothing off-the-shelf can do. Start at base camp or jump to where you're stuck.
Base camp · Lead generation
LeadFlow Growth System
"Never lose another lead because nobody followed up."
$1,500 – $3,500 setup
- Website
- Lead magnet
- CRM setup
- Email automation
- Capture forms
Ascent · Operations
Operations Automation System
"Eliminate repetitive admin work and reclaim 10+ hours a week."
$2,500 – $10,000
- Workflow mapping
- Automation setup
- API integrations
- AI implementation
Ridge · Visibility
Business Intelligence System
"Know exactly what's happening without chasing spreadsheets."
$1,500 – $5,000
- Dashboards
- KPI tracking
- Reporting automation
Summit · Custom build
Custom Growth Software
"Build the software your business actually needs instead of forcing it into someone else's."
From $5,000
- Discovery
- Architecture
- Development
- Deployment
Want to stay at altitude?
The Fractional Growth Partner retainer keeps your systems improving every month —
$997 – $2,500/mo
for ongoing strategy, KPI reviews, and automation upkeep.
Proof
What a growth system looks like in practice.
Case study
Wasatch Cleaning Solutions
Commercial cleaning · Utah
Static website
Branded PDF lead magnet
MailerLite
Make automation
Before
A new business with no way to capture interest
Inquiries arrived by text and word of mouth, tracked in someone's head. There was no website and no system to follow up before a prospect moved on.
Problem
Every lead depended on someone remembering it
With no capture point and no automatic follow-up, interest leaked away — and the owner had no way to see how much.
Solution
A complete lead-capture system, launch-ready
I built a full website, a branded PDF lead magnet, and a four-email nurture sequence in MailerLite — wired together with Make so every inquiry is captured and answered automatically.
Result
Every inquiry lands in one place and gets an instant first response
No lead waits on a busy owner to remember it. [Add your numbers here — e.g. “12 inquiries captured in the first 30 days; response time down from 2 days to under 5 minutes.”]
Who you're working with
Most consultants know one of these. I work across all four.
I'm a software developer, a licensed mortgage professional, and the author of three books on real estate and marketing. I build the systems myself — I don't hand you a slide deck and disappear.
That combination matters. Most marketers understand marketing. Most developers understand software. Very few see your business as revenue, operations, and software at the same time — which is exactly what it takes to fix where growth actually leaks.
You're not hiring an agency layer. You're working directly with the person doing the work.
Book a strategy call →Next step
Tell me where growth is leaking. I'll tell you which system fixes it.
A 20-minute strategy call, no pitch. I'll point at the bottleneck and the most direct way to close it — whether you work with me or not.
Call requested
Check your inbox — I'll be in touch within one business day to set up a time.